This Week's Herman Trend Alert Engaged Employees Increase Bottom Line Performance

The Herman Trend Alert February 4, 2009 The Growth in Green Jobs Even if United States President Obama had not announced his intention to launch a "green" initiative, we would still have a wide variety of green jobs to talk about. From wind power to fuel cells, from solar panels to hydro, there is interest in becoming more environmentally conscious. These sectors are growing so fast that there is even a new label, "green collar jobs". Are you passionate about working in the political arena? The Campaign to Save the Environment (a project of Fund for the Public Interest) is looking for people in over 60 cities throughout the United States to operate as Field Staff (summer employment), Field Managers, and Campaign Coordinators. The Green Corps 2009-2010 Field School for Environmental Organizing also seeks 35 college graduates ready to be paid (modestly) to learn to be environmental activists. Other green non-profits seeking talented people include the Environmental Defense Fund looking for a Web Producer and a Senior Online Editor and the National Wildlife Federation, looking for a Communications Manager, Public Lands and a Senior Manager, Public Lands Campaigns. According to GreenCollarHiring.com, the top ten green jobs are Land Use Planner, Ecotour Operator, LEED-Accredited Builder (see "Leadership in Energy and Environmental Design from 6/27/07", Environmental Lawyer, Green Building Managers, Environmental Engineers, Solar Panel Installers, Corn Farmer, and Green Venture Capitalist. For more about these jobs, see their full article at http://www.greencollarhiring.com. By far, my favorite of the new jobs is "eco-consultant". An eco-consultant is engaged by a homeowner to make suggestions about how to be more environmentally conscious. The "Green Irene" franchise offers "a USD$99 Green Home Makeover conducted in about 60 to 90 minutes and covering such topics as energy conservation improvements, energy efficient lighting replacements, water conservation and purity tools, improving indoor air quality, and reducing harmful chemicals used in the home". We expect to see this green jobs sector growing exponentially, as Obama launches his initiatives and people want to save our planet. Recently released findings from the National Academy of Sciences characterized climate change as "irreversible", so we also expect to see other jobs appear that capitalize on this development. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHAT WOULD HAPPEN IF... What would happen if 25% of your top performers left in the next year? According to a recent study from The Corporate Executive Board, that may well happen to you! Turnover costs A LOT, especially when you lose top performers, and it comes right off the bottom line. Let The Herman Group and its team of very experienced consultants help you address your turnover issues right away. We have an impressive track record and stand ready to help you. Call Carol at 336-210-3547 for a no-obligation conference call. FIND OUT WHAT YOUR EMPLOYEES REALLY THINK AND FEEL Discover what's really going on in the hearts and minds of your employees. Our InnerViews interviewing service uses SPHRs and PHRs, certified human resource professionals to probe for the information you really need to know. Exit and Stay Interviews, as well as Why-Didn't-You-Take-Our-Offer Interviews. Call Rosalie Catalano at 937-416-7066, or read more at: http://www.hermangroup.com/retentionconnection/exit_interviews.html. BUSINESS IS PICKING UP Most employers are unprepared. The recovery will bring a new set of challenges for employers that have been in prolonged contracted mode. They will need more skilled workers or will need now to begin to upskill their current staffs. But organizations can not engage in Strategic Workforce Planning, when they don't know how. That's where The Herman Group can help. We can help you with your "People Review"----large or small---so that you will know who you will need and when you will need them... and we can also guide you to the best sources for the people you will need. For more information, call Joyce at 336-210-3548 or e-mail joyce@hermangroup.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. 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