This Week's Herman Trend Alert Engaged Employees Increase Bottom Line Performance

The Herman Trend Alert March 17, 2010 Our Increasing Mobile Workforce A new study reveals that by the year 2013 the world's mobile worker population will grow to nearly 1.2 billion. Released last month, this International Data Corporation (IDC) forecast reports the most significant gains will be in the emerging economies of Asia/Pacific and other regions including Latin America that currently have low penetration. There, a strong economic recovery and new interest in unified communications will drive healthy growth in all aspects of mobility solutions spending. These technologies will facilitate the growth of mobile worker populations. Interestingly, in the United States and Japan, mobile worker penetration has essentially peaked. Outside of those countries, there are large worker populations that are still growing. "Under-served mobile workers across all regions stand to benefit from the reach and flexibility offered by mobile solutions." While there will still be some barriers to adoption, the potential mobility software market is enormous. The IDC study, "Worldwide Mobile Worker Population 2009-2013 Forecast" provides a worldwide five-year mobile worker population forecast and analysis across three mobile worker categories (office-based, non-office-based, and home-based). Moreover, the key findings reveal the US will remain the most highly concentrated market for mobile workers with 75.5 percent of the workforce, or 119.7 million workers, being mobile by 2013. By percentage, Japan is a close second at 74.5 percent. Asia/Pacific excluding Japan (APeJ) represents the largest total number of mobile workers throughout the forecast, with growth to 734.5 million or 37.4 percent of the total workforce in 2013. By this time, 62 percent of the world's mobile workforce will live in the APeJ region. The rest of the world, comprised of Canada and the emerging market countries in Central and Eastern Europe, Middle East and Africa, and Latin America, will see its mobile worker population grow to 153.2 million by 2013. As with APeJ, the low penetration of mobile workers in the total workforce (13.5 percent) reflects significant growth potential in these markets. Not surprisingly, areas of low penetration represent the greatest opportunities. As employers discover the myriad benefits of supporting mobile workers, e.g., higher productivity and engagement and lower employee turnover, expect these percentages to continue to increase. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." WHAT WOULD HAPPEN IF... What would happen if 25% of your top performers left in the next year? According to a recent study from The Corporate Executive Board, that may well happen to you! Turnover costs A LOT, especially when you lose top performers, and it comes right off the bottom line. Let The Herman Group and its team of very experienced consultants help you address your turnover issues right away. We have an impressive track record and stand ready to help you. Call Carol at 336-210-3547 for a no-obligation conference call. FIND OUT WHAT YOUR EMPLOYEES REALLY THINK AND FEEL Discover what's really going on in the hearts and minds of your employees. Our InnerViews interviewing service uses SPHRs and PHRs, certified human resource professionals to probe for the information you really need to know. Exit and Stay Interviews, as well as Why-Didn't-You-Take-Our-Offer Interviews. Call Rosalie Catalano at 937-416-7066, or read more at: http://www.hermangroup.com/retentionconnection/exit_interviews.html. BUSINESS IS PICKING UP Most employers are unprepared. The recovery will bring a new set of challenges for employers that have been in prolonged contracted mode. They will need more skilled workers or will need now to begin to upskill their current staffs. But organizations can not engage in Strategic Workforce Planning, when they don't know how. That's where The Herman Group can help. We can help you with your "People Review"----large or small---so that you will know who you will need and when you will need them... and we can also guide you to the best sources for the people you will need. For more information, call Joyce at 336-210-3548 or e-mail joyce@hermangroup.com. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. 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