This Week's Herman Trend Alert

Nail-Painting Robot Coming
to a Salon Near You

 

  The Herman Trend Alert

April 29, 1998:

Writing Employment Advertising That Works

Have you ever looked at employment advertising? Really looked at it carefully?

With the exception of a few enlightened employers, most employment advertising spends the bulk of its ink talking about what the company is looking for. In this job market, who cares?

Most employers are laboring under the mistaken belief that the prospective employee needs to "sell" him- or herself to the company. Not so anymore!

Employees today can pick and choose whom they want to work for; it’s not like the old days when prospective employees were plentiful. The labor shortages have changed the rules of the game—big time!

Enlightened employers realize that it takes more now to attract good people. What really works in employment advertising is to talk about the "career opportunity," the "training," the "comfort of the team environment," the "chance to make a difference," etc. If they have extra space, they mention their ESOP, stock options, or 401(k) plan. Yes, they recognize the need to SELL their companies in the ads.

While we have seen the larger companies "get wise," the smaller and medium-size companies have been slow to get the message. As the labor shortage intensifies, we will see a universal shift in the writing of employment advertising. Wise investment of ink and space can mean the difference between the phone ringing with applicants or not having the people needed to serve customers.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 1.336.210.3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

HEAR JOYCE SPEAK TOMORROW AT 11:30 AM EDT
Tomorrow morning, Joyce will be a Fireside Chat Speakers at the Brightside Business Women Empowerment Virtual Conference where she will talk about how business women can use the insights from her new, groundbreaking book, EXPERIENCE RULES, to be successful. Register for FREE at https://brightsideglobaltrade.org/women.

GET COACHING FOR YOUR PEOPLE FOR LESS THAN $1/DAY!
Gain access to dozens of coaches for the same low price. Find out more by visiting https://ingomu.com/joyceg

JOYCE IS ON THE RADIO EVERYDAY NOW
To listen to Joyce's TV shows on the radio, simply visit RadioFutures.com. Joyce's show is streaming every day at 3:00PM Pacific Time.

To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_3-29-2023.html.


Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.


Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts

                                                                                                                                                                                                                                                                                                                                                                         


[ Home · About · Products · Resources · Media ]

 

7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566
E-mail: info@hermangroup.com


  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.