This Week's Herman Trend Alert

Engaged Employees Increase Bottom Line Performance
 

  The Herman Trend Alert

May 5, 2010

Rewarding Consumers for Saving Energy

Recently, Hilton Worldwide announced it has been secretly monitoring the energy use in 1300 of its 3500 hotels worldwide. Using its proprietary system LightStay, the corporation has calculated and analyzed its environmental impact.

In the first full-year of findings, the 1,300 LightStay-equipped properties conserved enough energy to power 5,700 homes for a year, saved enough water to fill more than 650 Olympic-size pools, and reduced carbon output equivalent to taking 34,865 cars off the road. Reductions in water and energy use alone also translated into estimated savings of more than USD $29 million in utility costs for hotel owners in 2009.

Using LightStay, the Hilton properties reduced energy use by 5 percent, carbon output by 6 percent, waste output by 10 percent, and water use by 2.4 percent in 2009 over 2008. (Hilton engaged an independent auditor and adjusted the results for differences in occupancy levels and major weather events year over year.)

LightStay is an integral part of Hilton's effort to implement sustainability practices in every aspect of their businesses---helping them to quantify their impact on the environment. Excited about their first year results, they have committed to using LightStay throughout their entire network by December 31, 2011.

LightStay measures indicators across 200 operational practices including housekeeping, paper product use, food waste, chemical storage, air quality, and transportation. The data inspired the Hilton New York to donate more than 5,000 pounds of leftover food to a local charity---food that would have gone to waste.
Click here to read more.

On the heels of this announcement, hotelworld Network blogger Jason Freed suggests an "Eco-Loyalty Program" for rewarding "eco-conscious travelers". Freed proposes rewarding them for participation in various sustainability initiatives---particularly those in hotels, including a monitored-temperature program, towel and linen programs, recycling paper and plastic, eating organic in the restaurant, taking the hotel shuttle instead of a taxi, and having the receipt e-mailed instead of printed.
Click here to read more.

Sustainability is not just good for the environment, it's also good for the bottom line. Given the tremendous cost savings for hoteliers and other businesses, we believe it is only a matter of time before we see these rewarding ideas implemented to effect all kinds of savings.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."


WHAT WOULD HAPPEN IF...
What would happen if 25% of your top performers left in the next year? According to a recent study from The Corporate Executive Board, that may well happen to you! Turnover costs A LOT, especially when you lose top performers, and it comes right off the bottom line. Let The Herman Group and its team of very experienced consultants help you address your turnover issues right away. We have an impressive track record and stand ready to help you. Call Carol at 336-210-3547 for a no-obligation conference call.

FIND OUT WHAT YOUR EMPLOYEES REALLY THINK AND FEEL
Discover what's really going on in the hearts and minds of your employees. Our InnerViews interviewing service uses SPHRs and PHRs, certified human resource professionals to probe for the information you really need to know. Exit and Stay Interviews, as well as Why-Didn't-You-Take-Our-Offer Interviews. Call Rosalie Catalano at 937-416-7066, or read more at: http://www.hermangroup.com/retentionconnection/exit_interviews.html.

BUSINESS IS PICKING UP
Most employers are unprepared. The recovery will bring a new set of challenges for employers that have been in prolonged contracted mode. They will need more skilled workers or will need now to begin to upskill their current staffs. But organizations can not engage in Strategic Workforce Planning, when they don't know how. That's where The Herman Group can help. We can help you with your "People Review"----large or small---so that you will know who you will need and when you will need them... and we can also guide you to the best sources for the people you will need. For more information, call Joyce at 336-210-3548 or e-mail joyce@hermangroup.com.


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