This Week's Herman Trend Alert The Consequences of Virtual Meetings

The Herman Trend Alert September 2, 2009 Energy from Algae When we wrote about biofuels in the past (http://www.hermangroup.com/alert/archive_6-13-2007.html>see HTA from 6/13/07), we included the importance of using non-food-grade feed stocks. Versatile algae can be fed sewage and carbon dioxide and grown in many places, including deserts, ponds, and oceans. Within the next year or two we expect the number of companies involved in producing biofuels from algae, already over 50, to double. For years, ExxonMobil was publically skeptical about biofuels; last month, the company invested about $600 million into a collaborative research and development program with Synthetic Genomics. According to a research associate with Lux Research, private investment in algae fuel ventures has at least doubled every year since 2006. This trend is likely to continue. Among other approaches, Synthetic Genomics is considering the use of adjusted metabolic pathways in algae to boost the plant's oil production. (Metabolic pathways are processes involving genes and proteins that facilitate the transformation of algae to biofuels.) Only after years of careful research did ExxonMobil conclude that algae have the most potential in terms of their ability to scale up production. Second, algae biofuel production can fit into the vast infrastructure of existing refineries and filling stations. Finally, algae can produce far more fuel per acre than palm, sugar cane, or corn. Recently, other large oil companies, including Chevron and Royal Dutch Shell have recently invested into algae ventures as well. Naturally, the airline industry, plagued by high jet-fuel prices, is also investing and testing, with participants including Boeing, GE Aviation, Virgin Atlantic, Japan Airlines, and Continental Airlines, among others. Economic competitiveness remains the key challenge; the search is on to find the best strains of algae for producing oil. Another startup Solazyme, located near San Francisco, whose investors include Chevron, is growing algae in large dark tanks and fed by sugar. Another company in Israel called Seambiotic is growing marine microalgae using the carbon dioxide from a coal-burning power plant's smokestack to feed its algae. There is even a company in China developing algae as effective biofuel. The use of algae as biofuel has tremendous potential. Expect more large companies to jump on this bandwagon. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Roger Herman and Joyce Gioia, Strategic Business Futurists. (800) 227-3566 or http://www.hermangroup.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." BACK BY POPULAR DEMAND: RETENTION SPECIALIST PROGRAM A growing number of people have expressed an interest in attending our Employee Retention Specialist Certificate Program. We'd like to schedule on that's convenient for those who want to attend, but need your feedback to do so. Please place RETENTION SPECIALIST in the subject line and Joyce will personally call you back to schedule the workshop. Or you can call Joyce directly at 336-210-3548 (PDT this and next week). BUSINESS IS PICKING UP Most employers are unprepared. The recovery will bring a new set of challenges for employers that have been in prolonged contracted mode. They will need more skilled workers or will need now to begin to upskill their current staffs. But organizations can not engage in Strategic Workforce Planning, when they don't know how. That's where The Herman Group can help. We can help you with your "People Review"----large or small---so that you will know who you will need and when you will need them. . . and we can also guide you to the best sources for the people you will need. For more information, call Joyce at 336-210-3548 or e-mail joyce@hermangroup.com. FIND OUT WHAT YOUR EMPLOYEES REALLY THINK AND FEEL Discover what’s really going on in the hearts and minds of your employees. Our InnerViews interviewing service uses SPHRs and PHRs, certified human resource professionals to probe for the information you really need to know. Exit and Stay Interviews, as well as Why-Didn't-You-Take-Our-Offer Interviews. Call Rosalie Catalano at 937-416-7066, or read more at: http://www.hermangroup.com/retentionconnection/exit_interviews.html. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are welcome. There is no charge for this public service. 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