This Week's Herman Trend Alert

The Humanity Factor
 

  The Herman Trend Alert

January 2, 2019

2019 Workforce-Workplace Forecast

Every year, The Herman Group issues its annual forecast. This Herman Trend Alert is intended to provide employers with insights about what to expect in the coming years, so that they may position themselves for success.

2019 is going to be even more challenging for employers than was 2018. The continuing labor shortages will present employers with more perplexing issues. Employers will need to be even more creative and innovative to hire the talent they need. We expect to see a number of developments in the way employers recruit and retain talent.

1. Focus on the critical role of the "employee experience," especially for candidates.
We have deliberately made this trend first because it is the most important. From the first exposure to the organization to the last day of employee tenure, experiences are "everything" or in the words of our author Joyce Gioia, Experience Rules. In fact, that is the title of her new book. (Indie Books, 2019) That means that each and every experience afforded to prospective or current associates must be designed to be as close to optimal as possible---whether augmented with technology or not.

2. One size does not fit all.
When it comes to these experiences, value propositions, and benefits, one size does not fit all. What works depends on the values and attitudes of the particular employee. This fact will present a challenge for employers, but not an insurmountable one.

3. It's more important than ever to be the Employer of Choice®.
With worker shortages in almost every field and very low unemployment rates, especially throughout the US, employers not recognized as good places to work will not only lose out on top talent but may also not be able to find any people to fill their vacant positions. Employers of Choice® offer employee-centered environments in which workers feel valued and fulfilled. (For more information about being recognized as an Employer of Choice®, visit here.)

4. Recruiting from within will grow.
Employers are finally using technology to keep track of people's talents and abilities and identify the talent that they need moving into the future. Internal recruiting has several benefits: first, employers won't lose valuable intellectual capital, second, it helps in the front-line recruiting process when people can see the career pathing available, and third, it means a continuity of internal and external customer service.

5. More work will be done remotely.
Flex-time and flex-place are among the most desired benefits for employees. Increasing labor shortages will mean increasing demand for these types of flexibility.

6. New initiatives to teach skills to candidates.
In a new version of "grow-your-own," some employers are identifying candidates with interests in particular career paths but lacking the requisite core skills. These companies are allowing would-be employees to learn these skills prior to joining the firm. By the time they qualify to be members of the team, these workers have already demonstrated the valuable skills of tenacity and focus.

7. Due to lack of full-time skilled workers, companies will continue to use contingent workers.
Without the ability to fill positions with qualified staff, companies will find that they must hire part-time, temporary, seasonal, or contract workers to fill in the gaps. These shortages will also translate into increased opportunities for older workers who want or need to keep working.

8. Advancing technology will support even more Big Data in HR.
Big Data will be harnessed to find economies everywhere in the enterprise. However, the HR function will be engineered with data to a degree we have never seen before.

9. AI will continue to support more HR functions.
No one is excited about interacting with software or machines---if they realize it. However, some AI has become so good that we do not even realize we are communicating with a machine. When that level is achieved, people---both internal and external to the organization will approve. Whether we are making appointments or just getting information, we appreciate that we do not have to wait for a person to be available. At the same time, when we do need to speak with a human, we definitely do not appreciate the endless loops of decision trees that prevent us from resolving issues.

10. Sexual harassment claims will continue to grow.
Not surprisingly, the "Me-Too Movement" emboldened women to file sexual harassment claims---many of which were long overdue. We believe the new confidence employees feel will inform a new normal. Women employees will no longer tolerate any level of sexual harassment.

11. Smart employers will adopt a holistic focus on the whole employee.
They will understand that it is to their benefit to take care of emotional, physical, professional, and financial needs. It is when they demonstrate this comprehensive caring that employees truly feel taken care of. All kinds of wellness programs, including mobile aps like PTX Therapy and Best Money Moves will help employers to address "the whole employee".

In 2019, the winning organizations are the ones that are able to capitalize on these trends and use them to successfully compete. These enlightened organizations will invest in their people and processes, as well as technology to win the war for talent.

Special thanks to Debby Carreau and Entrepreneur.com, Trish McFarlane, Ben Eubanks, and George LaRoque, writing for the HR Federation, and the Young Entrepreneur Council, writing for Inc. Magazine.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

SEE YOU TODAY: THE NEXT #BEMORE WITH INGOMU PODCAST: JULY 28TH AT 4 PM ET
Today's #bemore with Ingomu Podcast will feature Ingomu Coach Stephanie Mirich and Lisa Caprelli an award-winning children's book author and Latina entrepreneur. We're talking about conscious parenting and the effect of social media; it promises to be a lively discussion. Along with Ingomu co-founder Al Wynant, our own author and thought leader Joyce Gioia will co-host the bi-weekly podcast. Watch the podcast live. To subscribe to the #bemore with Ingomu podcast, sign up for the Ingomu Newsletter. When you subscribe to the newsletter, you will receive the #bemore with Ingomu Podcast via email. For more information about signing up your employees, visit Ingomu.com.

BE RECOGNIZED AS AN EMPLOYER OF CHOICE® IN 2021
Responding to the tight labor market, we have seen a strong resurgence in interest by employers for being recognized as Employers of Choice®. In fact, we have two employers going through the process right now! Celebrate your employee-centered corporate culture! This coveted award is well worth the effort, yet is not easy to achieve. Download the extensive application at EmployerofChoice.com; or for a Word® version, drop a note to Joyce@EmployerOfChoice.com or call Joyce at 336.210.3548.

HOW DOES SHE DO IT?
Our author Joyce is often quoted in TIME and Industry Week Magazines last year and recently in College Recruiter. Sign up for ExpertClick.com. You will be found by the news media and in Google searches: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2021 printed Yearbook of Experts, Authorities & Spokespersons. Until August 10th, get a free 10-Day Pass and send news releases free here.

To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_7-28-2021.html.


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