This Week's Herman Trend Alert

Marketing's Horizon
 

  The Herman Trend Alert

February 7, 2018

The Ultimate Music Fan Experience

Our author, Joyce Gioia, is always on the lookout for brilliant ideas. While writing her forthcoming book, Experience Rules: How Positive Experiences will drive Profit into the Future, she was listening to her favorite music by Jim Brickman on the music app Pandora. Then she heard his voice come on suggesting she visit his website for upcoming tour dates.

Much more to buy than just concert tickets
At the website, she found not only his cities and dates, but lots more. She was delighted to see that Brickman understands the value of giving (or rather selling) experiences to his fans. In fact, his website markets a variety of fun and informative experiences with Brickman. This Herman Trend Alert highlights a few of those many experiences.

Backstage Experience
The fan buying this experience practically feels like they are part of the crew, as they witness the team getting ready for the concert from sound check, enjoy a behind-the-scenes tour of the theater, and even have "the seat of honor" backstage in the wings---certainly a unique view of the show. At $250 USD it's a signature Brickman experience!

Pre- and Post-Show Meet and Greet
Before and after the show, Brickman spends time with selected fans at an exclusive pre- or post-show reception, complete with photos, autographs, and maybe even a surprise performance. During the fourth quarter, when these experiences are available, the cost is only $20USD.

Dinner and a concert with Jim Brickman
Fans of Brickman who have ever dreamed of dining with their favorite artist need dream no more. During the Holiday Tour on specific evenings, for only $200USD, one lucky Brickman fan may join him for dinner before his concert as Brickman's special guest.

The brains behind the brilliance
These special experiences are the innovations of Tim Moon, Brickman's Director of Consumer Experience. He tailors additional experiences to the demographic and psychographic profiles of the markets Brickman visits; in his own words, "One size does not fit all". Obviously, target marketing works.

A model for the future
Though we have heard of other fan opportunities, no artist that we know of, has provided such a variety of engaging experiences for his or her fans. We believe that other artists will follow suit with a range of the same or different experiences. Engaging fans at this deeper level not only creates raving fans, but also drives bottom line profit.

For more information, visit https://www.jimbrickman.com/experiences/ Our author Joyce Gioia will be talking about her new book on Brickman's Radio Show. soon; we will keep you posted.


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

TAKE YOUR ORAGNIZATION TO THE NEXT LEVEL
Imagine if you could have world-class coaches like Marshall Goldsmith, David Ulrich, and our own Joyce Gioia coaching your people to higher performance whenever they need it? That's just what you can achieve with the micro-learning videos from AthenaOnline.com. Their just-in-time lessons cover a wide range of topics from leadership to HR to marketing and much more. For more information, visit here or call them at 510.302.0538.

BOOST EMPLOYEE ENGAGEMENT WITH FINANCIAL WELLNESS
A whopping 84 percent of employees say financial wellness programs are the workplace benefit they need the most. At the same time a new study revealed that 91% of employers plan to develop or expand employee financial wellness programs beyond retirement planning and in the next 5 years. That means you will need this benefit to compete for top talent and keep your good people! Don't be left behind; take action today! Call 847-242-0550 ext 100 for a free trial TODAY.

CORPORATE PARTNERSHIP OPPORTUNITY: THE SECRET MILLIONAIRES CLUB
In the past, Warren Buffet's Secret Millionaires Club has been sponsored by Experian and Fairholm Investment Fund. This year, it is looking for a new sponsor. Under the circumstances of the phenomenal marketing reach and the sponsor email badge given with sponsorship, SMC is a bargain. Interested? Contact Norm Goldstein of BKFK at (203) 321-1235 or email Norm at norm@bkfk.com.

To read this Herman Trend Alert on the web: http://www.hermangroup.com/alert/archive_11-14-2018.html.


Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.


Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts

                                                                                                                                                                                                                                                                                                                                                                         


[ Home About Products Resources Media ]

 

7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566
E-mail: info@hermangroup.com


  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.