 |
 |
|||||||||
 |
 |
 |
 |
|||||||
 |
 |
| ||||||||
 |
|
|||||||||
 |
|
|
|
|
|
|
||||
| ||||||||||||||||||||||||||||||||||||
|
The Herman Trend Alert March 21, 2007 Find Virtual Market Research Subjects in Second Life By now, most of us are familiar with the Internet virtual world, Second Life. If not, you owe it to yourself to visit www.secondlife.com. A digital construct, like Second Life allows the "player" to meet new "people", really other personae online. Each player chooses an avatar and a screen name. Living in this virtual world is similar to the real world, except without some of the physical limitations dictated by gravity and other immutable laws of physics. The real news is that when Second Life participants were given the opportunity to sign up for a research panel to express their opinions, without any compensation whatsoever, within three weeks over five hundred people had stepped forward and expressed their willingness to participate. This fact is significant for two reasons. First, millions of people are "paid" everyday for their feedback and opinions in research panels, like e-Rewards and Lightspeed Research. (Even the airlines, notably U.S. Airways are getting into this business.) And second, the numbers of people enrolling themselves in this panel are growing exponentially. The Social Research Foundation, headed by creative entrepreneur Andrew Mallon, has launched this first-ever market research panel in virtual cyberspace. Mallon calls it the First OpinionsTM Panel. Mallon wanted to filter out people who were less interested than others, so he added the requirement that each respondent spend five to ten minutes reading his orientation material and another five to ten minutes completing their 33-question personal attribute survey. In a preliminary poll of these first participants. . . ninety-nine percent of them are in Second Life on a daily basis. About half hail from the United States, though many other countries are represented. Gender breakdown of the population is exactly 50/50. The age distribution is as expected with the most populous segment being those ages 30 to 35. Our forecast is that Second Life and other virtual cyberspaces will not only be used for market research and advertising, but for virtual conferences as well. Those of us who are professional speakers will need to learn to speak on the virtual platform, as well as the real one.
© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 1.336.210.3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."
HEAR JOYCE SPEAK TOMORROW AT 11:30 AM EDT
GET COACHING FOR YOUR PEOPLE FOR LESS THAN $1/DAY!
JOYCE IS ON THE RADIO EVERYDAY NOW To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_3-29-2023.html.
Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.
|
 |
|
7112 Viridian Lane |
|
Web site design by WebEditor Design Services, Inc.
Subscribe or Unsubscribe to weekly Herman Trend Alert