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The Herman Trend Alert April 18, 2012 Business Waging War on its Workforce According to organizational psychologist Bill Jensen, “We are in the midst of a major shift in how we get stuff done, in how we do great work; however at the same time, business seems to be waging war with its workforce.” Corporate leadership is hindering the implementation of work advancements (what Jensen defines as Work 2.0). “We have a crisis of will in many of today’s leaders”, added Jensen. Jensen recently reported these results in his “Work 2.0 Update” for which he surveyed and interviewed in excess of 61,000 individuals from more than 2,700 companies in 27 countries. Jensen sees a new work contract emerging: “while compensation, benefits, flextime, making nice to your employees, job security, and the like will remain as critical as ever, they are not where the Work 2.0 War for Talent will be fought. Based on 20 years of Jensen’s research, the most talented people in our workforce are changing the rules of productivity and innovation. They are reinventing how to get work done, how to be creative, and how to be innovative and get great work done. Jensen talks about The Four Forces of Work 2.0:
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