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  The Herman Trend Alert

April 28, 2021

The Four-Day Work Week---Not a Pipe Dream Anymore

I remember back in grade school when we were told that in the future because machines would do so much of the work, the workforce would likely only be working four days per week. When I actually joined the world of work, the prospect of a four-day work week seemed like a remote possibility. Now, not only is it a possibility for many workers, but for a growing number of employees, reduced work time is a probability. For this Herman Trend Alert, I interviewed Thomas Michael Hogg, Tony Carnesi, and Brian Gorman---all proponents of the four-day work week.

A Symbol of Life/Work Balance
To all three colleagues, the four-day work week was more a symbol, than a reality. To them, it has more to do with striking the right life-work balance than actually having people work at their jobs four days a week. And please notice that I stated, life/work balance, not work/life balance, because, especially for the younger generations, life does come first.

The United States' Business Model versus Elsewhere
Hogg, who is located in Monterrey, Mexico is not very impressed with the total rewards packages offered by most employers in the US, including those in Silicon Valley. Benefits packages in the US compare only with those he sees in Mexico and other Third World Countries. From the amount of time off to the lack of childcare and the expense of healthcare, most of the offerings from US employers simply do not measure up to those in Europe and other places around the world. For instance, in Germany, many employers have implemented the four-day work week, including flextime and lots of time off. In general, people there are more protected and have more benefits. It is a more integrated, holistic model that considers the "tremendous value" realized when employees feel well taken care of. Hogg shared that when he worked at Adidas, his leaders sent him home at end of their workday, encouraging him to have a life.

Redefining the Work Week
Carnesi and Gorman take a slightly different approach. They hold that working four ten-hour days might not be a great idea, because the longer days can have a negative effect on innovative thinking, quality, and productivity in the workplace. With the ubiquitous nature of smart phones and other technologies that keep us connected to work 24/7, many of us are working more than a forty-hour work week. "Mr. Do and Mr. Be," as they call themselves, maintain that implementing the program is a matter of finding what works for each employee---one size does not fit all.

Microsoft tried it in Japan with Great Results
In 2019, before the Pandemic, Microsoft conducted an experiment in Japan. Every Friday, they closed their offices. More than 90 percent of their 2,280 employees enjoyed Fridays off. Though employees' work time was reduced by 20 percent, their productivity increased by 40 percent! The results achieved by Microsoft were only one of many experiments focused on diminishing the number of hours that workers spent at work. Other studies have consistently found business benefits from a shorter work week as well.

A Holistic Approach to Creating Life/Work Balance
All three consultants believe that each company needs to find the right balance for itself and its people. Implementing this approach will not only result in higher productivity, but also happier, dare we say, more loyal employees as well. Whether people take off two afternoons a week or choose to work from home for part of their worktime, or choose to work four days per week, the flexibility of the employer pays handsome rewards. What is important is that the employees feel listened to and taken care of

What the Future Holds for the Four-Day Work Week
With 15 million job openings in the US alone, the labor market is going to become increasingly competitive. This concept of flexible work will pay handsome dividends to those employers that are smart enough to embrace it. Carnesi and Gorman will soon begin offering a program for employers who want to implement these smart practices. To really adopt this concept will take openness and empathy. Like Hogg's bosses who sent him home, he believes "We can only build a better next generation when we share our wisdom and experience."

Special thanks to Thomas Michael Hogg and The Do-Be Guys, Tony Carnesi and Brian Gorman.

Next Week's Herman Trend Alert: City of the Future
Last week, I virtually attended the Edison Awards, a group for which I used to serve on the Steering Committee. The event was held in Ft. Meyers, Florida. One of the Gold Award winners was the nearby city called Babcock Ranch, a 100 percent solar community about 20 miles away. Built with sustainability in mind, the town offers one gigabyte broadband and only allows electric vehicles. I want to move there!


© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."

ANNOUNCING THE #BEMORE WITH INGOMU PODCAST
Ingomu, the new mobile coaching app, has done it again. Along with Ingomu co-founder Al Wynant, our own author-thought leader Joyce Gioia will co-host the brand new bi-weekly podcast. Focusing on how folks can "be more," this fast-paced 30-minute podcast will feature two guests, a leading coach and an industry thought leader. To subscribe to the #bemore with Ingomu podcast, subscribe to the Ingomu Newsletter. When you sign up for the newsletter, you will receive the #bemore with Ingomu Podcast via email. For more information about signing up your employees, visit Ingomu.com.

BE RECOGNIZED AS AN EMPLOYER OF CHOICE® in 2021
We've seen a strong resurgence in interest by employers in being recognized as an Employer of Choice®. Celebrate your employee-centered corporate culture! This coveted award is well worth the effort, yet is not easy to achieve. Download the extensive application at http://www.EmployerOfChoice.com; or for a Word® version, drop a note to Joyce@EmployerOfChoice.com or call Joyce at 336.210.3548.

HOW DOES SHE DO IT?
Our author Joyce is often quoted in TIME and Industry Week Magazines last year and recently in College Recruiter. Sign up for ExpertClick.com. You will be found by the news media and in Google search: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2021 printed Yearbook of Experts, Authorities & Spokespersons. Until June 30th, get a free 10-Day Pass and send news releases free at http://www.NewsTip.com/Refer/Guest_of_Joyce

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