This Week's Herman Trend Alert

Super-Agers Part 2

  The Herman Trend Alert

May 18, 2022

De-Leveling: A Serious Mistake Many Employers Make

Misguided employers are saving money in the short run while they are setting themselves up to lose employees and create lawsuits in the longer term. This Herman Trend Alert details what they are doing and why this model is such a bad idea.

What is De-Leveling?
These unthinking employers are hiring, especially young people and minorities, into levels that are below their real ability and pay grade. In the interview process, companies are promising candidates that once they "prove themselves," the money and promotions will come quickly. The reality is often quite different. Almost immediately, the new recruits are required to work above the pay level they were offered at the outset. Companies then make it very hard to get the promised promotions and salary increases. Frequently, it takes years for them to reach the pay and seniority level at which they should have been hired in the first place.

One Public Case-in-Point
The federal lawsuit filed by Charlotte Newman, a Black woman business development executive at Amazon Web Services (AWS), outlines this problem very well. Newman who focused on underrepresented founders, was a four-year veteran of the e-commerce giant, where she held a number of different positions. When she had first applied for a higher-level job, for which she was qualified, she was offered a lower-level position and was promised promotion to the higher level. Within months, while still being paid at her entry level, she was assigned to and doing the work of a senior manager. But wait, it was actually even worse: Newman was paid significantly less than her white coworkers, especially in valuable Amazon stock. Obviously, this additional insult was in direct violation of anti-discrimination laws. When, after having been underpaid for a year, she finally received a promotion, she was sexually harassed by a (now former) AWS director. He retaliated by giving negative feedback to her manager which affected her performance review. Amazon's response was they would "investigate" these allegations; it appears Amazon has some serious work to do.

Why De-Leveling is A Bad Idea for Employers
De-leveling presents a massive legal risk, because it is usually practiced with minorities who can easily find evidence to support their claims. Employees feel de-valued from the start, which is not a very good foundation for long tenure. Employee turnover is costing employers worldwide literally trillions of dollars, euros, pounds, and other local currencies. Months or years later---especially in the current labor environment---de-leveled employees can look around and easily find other employment opportunities that recognize their actual abilities and appropriate paygrades.

Felt, but Fuzzy
On the other hand, employees are feeling the inequity of a de-leveled workplace and getting uncomfortable with it. This discomfort will result in turnover among other workers as well---even those who were not directly affected, because to today's employees, diversity, equity, and inclusion are very important. Wise employers will instruct their hiring managers to avoid de-leveling.

Advice to Candidates: Just say, "No."
In today's market where real talent is scarce, you can just say "No." You do not have to tolerate being de-leveled. However, you must keep in mind this unfortunate fact: White men are hired and promoted based on potential, while women and minorities are hired on past performance. So, if you are not a white man, be prepared to demonstrate that "past performance." Make sure your resume reflects the quantified value of your accomplishments. Be as specific as possible and use numbers and percentages to detail the value you have brought to previous employers.

Not New and Not Confined to the Workplace
Sadly, de-leveling is not new; for centuries (maybe millennia), women and minorities have struggled with being deleveled. It even happened to me years ago. Moreover, our educational system also treats minorities differently, often requiring additional prerequisites to take advanced courses.

Special thanks to Lydia Dishman writing in Fast Company and to Recode for their coverage of the Amazon suit. To read the entire article, visit

Next Week's Herman Trend Alert: Robots Helping Nurses
When I was 16 and a candy-striper* in a hospital in New Orleans, one of my jobs was to deliver ordered medical materials, including hypodermic needles and surgical trays of sterilized instruments from Central Supply to the wards. Some years ago, the same robots who delivered mail in large companies were programmed to perform delivery functions in hospitals. Now, from Diligent Robots in Austin, Texas comes Moxi, a robotic helper for the hospital floor capable of freeing up nurses to spend more time with their patients and less time running back and forth to the supply cabinet to get required items.

* We were called candy-stripers because our predecessors had worn pink and white striped pinafores. At Touro Infirmary, ours were solid salmon-colored jumpers.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 1.336.210.3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

This week, our own author, Joyce delivered the second episode of her own show on (and now as well) It's Your Future with Joyce Gioia debuted last month in various timeslots---due to time zones. The second episode featured Joyce talking about The Future of Living Spaces. Of course, Joyce will continue to deliver the futures commentary segment of INGOMU's podcast, The Future of Life, Work, and Wellness which also appears on the Futures Television channel on Each podcast closes with a special commentary from our author Joyce about what the interview insights mean for the future. Eventually, will offer the listings for the showings of both programs.

The War for Talent is back. How can you compete? By having an Employee Retention Specialist on your staff. If you were ever interested in taking the Employee Retention Certification Program, now is the time for you to speak up. Joyce is putting together another class featuring the latest research for the end of September. Call Carol at 336.210.3548 or email to express your interest.

Hosted by the Dubai Futures Foundation, the event will convene 400 of the world's top futurists to anticipate challenges, imagine opportunities, share foresight, and shape the future. For more information, visit

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