This Week's Herman Trend Alert

The Humanity Factor

  The Herman Trend Alert

June 23, 2021

Post-COVID Career Shifts---Part 2

In last week's Herman Trend Alert, I detailed the five reasons I believe there will be major churning in the talent marketplace. If you missed it, you may find it here. This week's Alert is about what employers can (and must) do---if they want to stay in business?

What Employers Can Do About This Challenging Situation
There is no doubt about it; employers are in a bind. They must have people to make their products and serve their customers and experienced people who have the qualifications they are looking for are in very short supply---if they even exist at all. So what can employers do?

Grow your own. Revitalize your internal training department. Go into the high schools, vocational programs, and community colleges and start talking about the careers you offer. Talk to the teachers and partner with them to identify the best and brightest. Have your employees mentor promising students.

Talk about how your products and services make a difference in people's lives. Ensure that your people know what a tremendous difference they make for your company and for the world.

Get creative about benefits. Your total rewards package can make the difference, if it includes what that employee is looking for. It may mean subsidizing childcare onsite or off---including overnight. It may mean providing financial wellness, like the BestMoneyMoves app. Or it may mean even offering pet insurance to your childless employees? It is vital that you realize that "one size does not fit all."

Look at how you can support your workers who desire to stay working remotely. What can you do to bridge the gap between your onsite and your remote employees? Is it technology or simply regular home visits? And if/when you go, bring their favorite lunch. Create the conditions so that your employees look forward to your visits, rather than dread them.

If you are in the hospitality or healthcare field, get creative. Consider adopting one of the 4-day work week arrangements or better yet, find a way to give workers more family time off, while working the same number of hours each month. (Yes, it is possible!)

Find out what people value in working with you and support it. I keep recommending "stay interviews" for a reason. They are your very best chance to find out what's working and what's not. If you do not ask, you may not learn the answers before it's too late.

Finally, get recognized as an Employer of Choice®. Full disclosure, yes, Employer of Choice International, Inc. is a subsidiary of The Herman Group of Companies. However, being recognized as an Employer of Choice® can be your competitive advantage. And you will definitely need that competitive advantage, no matter what talent you are trying to recruit.

Making the effort to engage and retain your valuable talent will reap tremendous rewards.

Next Week's Herman Trend Alert: Unprecedented Churning in the Labor Marketplace
Related to this week's Alert, this long-expected situation has been forecast (by The Herman Group and others) for years. Now, it is here. Next week, I will cover the sad details, and more strategies for employers to prevent this high turnover in your organization.

© Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 336-210-3548 or To sign up, visit The Herman Trend Alert is a trademark of The Herman Group, Inc."

Today's #bemore with Ingomu Podcast will feature Ingomu Coach Stephanie Mirich and Lisa Caprelli an award-winning children's book author and Latina entrepreneur. We're talking about conscious parenting and the effect of social media; it promises to be a lively discussion. Along with Ingomu co-founder Al Wynant, our own author and thought leader Joyce Gioia will co-host the bi-weekly podcast. Watch the podcast live. To subscribe to the #bemore with Ingomu podcast, sign up for the Ingomu Newsletter. When you subscribe to the newsletter, you will receive the #bemore with Ingomu Podcast via email. For more information about signing up your employees, visit

Responding to the tight labor market, we have seen a strong resurgence in interest by employers for being recognized as Employers of Choice®. In fact, we have two employers going through the process right now! Celebrate your employee-centered corporate culture! This coveted award is well worth the effort, yet is not easy to achieve. Download the extensive application at; or for a Word® version, drop a note to or call Joyce at 336.210.3548.

Our author Joyce is often quoted in TIME and Industry Week Magazines last year and recently in College Recruiter. Sign up for You will be found by the news media and in Google searches: 1. Through your personal search-engine-optimized press room by 39 topics you choose; 2. By news releases pushed out 10 ways including Google News; 3. Be found in the 2021 printed Yearbook of Experts, Authorities & Spokespersons. Until August 10th, get a free 10-Day Pass and send news releases free here.

To read this Herman Trend Alert on the web:

Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.

New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.

Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.

Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts


[ Home About Products Resources Media ]


7112 Viridian Lane
Austin, TX 78739
Voice: 336-210-3548
Toll Free in US & Canada: 800-227-3566

  © The Herman Group. All rights reserved.

Web site design by WebEditor Design Services, Inc.