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The Herman Trend Alert
July 8, 2015 Travel Megatrends for the Near-Term Recently, an organization named Skift issued a comprehensive report on the future of the travel industry. The big three key themes emerging in travel for 2015 and beyond are: Mobile, Seamless, and Experiential. Skift calls itself "the largest intelligence platform in travel, providing media, insights and marketing to all sectors of the world's largest industry". Because of our author's research into the role of experience, we have focused on three of the 12 megatrends that Skift says will define travel in the near-term future. (For the complete list of megatrends, visit http://products.skift.com/yearbook/the-megatrends-defining-travel-in-2015-2/)
"Hospitality Is Now Driving Innovation in Travel" And that hospitality extends to airport lounges as well. The free mobile app LoungeBuddy and Cathay Pacific have teamed up to utilize new iBeacons technology to give guests access to all kinds of exclusive in-lounge content, from daily food and beverage menus to special targeted offers.
"The Conferences and Events Industry is Going Through a Creative Renaissance"
"Travel Brands Reimagine Themselves as Lifestyle Connoisseurs"
How these Megatrends will Play Out into the Future * For more about this fascinating subject, you won't want to miss Joyce Gioia's presentation "Experience Rules" at "Making the Future 2015", the Annual Conference of The World Future Society, scheduled July 24-26th in San Francisco. Also in the works is her forthcoming e-book on the subject.
© Copyright 1998-2025 by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 1.336.210.3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."
HEAR JOYCE SPEAK TOMORROW AT 11:30 AM EDT
GET COACHING FOR YOUR PEOPLE FOR LESS THAN $1/DAY!
JOYCE IS ON THE RADIO EVERYDAY NOW To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_3-29-2023.html.
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